Event Details

CIMTIG - Emotional Engagement & the Power of Sensory & Social Media

Details:CIMTIG, in partnership with Global Radio and an experienced panel of experts will explore effective ways of differentiating your brand and ultimately achieving consumer advocacy. There is a shift creating a significant change among stakeholders (customers, employees, shareholders & suppliers) who are looking to brands to help define their role within society and for a purchase to count for something more than just an acquisiton. Eliciting subconcious responses is therefore paramount to achieving genuine brand engagement and creating the brand experience you want for your audience. Indeed, what an individual feels matters more than they can express, or even be aware of. Registration 6.15-7.00pm Event 7.00pm-8.30pm (including Q&A) Networking 8.30-9.30pm Regent's College, Inner Circle,Regent's Park, London NW1 4NS Moderator:Ian Bates, Creative Director, Indicia Speakers:Jo McCrostie, Creative Director, Global Radio Aimee Luther, Business Director, BMB Richard Stacy,Social Media Consultant


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The recent insolvency of Low Cost Travel Group, one of the large players in the travel industry had a big impact on the travelers, hotels and all related players from both wholesale & retail arms. There were about 27,000 people on a holiday who had booked through the company comprised of a €200 million wholesale arm and €500 million OTA / retail arm.

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