Web Awards UK

The Vision

The Web Awards with a Difference

This year's Caribbean Web Awards will be TravelMole's second Caribbean awards ceremony. We have changed the way the awards are judged to make them more valuable for travel companies and the travel industry.

Focusing on effective websites, not businesses
Most travel awards focus on the travel businesses themselves. They look at the success of nominated travel brands and reward those companies that have achieved impressive growth, have made an impact on the industry or have contributed to positive change on the environment.

The Caribbean Web Awards will focus not on the travel companies but on the websites that represent those businesses. We are looking for travel websites that represent best practise in online marketing and websites that demonstrate excellent graphic communication, superb online copy and salesmanship, and the best examples of strategies and techniques for enhanced site conversion.

Towards a strategy of more successful travel websites
Our aim is to use these prestigious awards to reward and promote examples of the best websites in the UK travel industry and to hold them up high as shining examples. In this manner, we strive to help improve travel websites across the industry as a whole, for all of us.

The judging
To help ensure that the Caribbean Web Awards are judged according to industry best practise, we have enlisted the help of travel website conversion expert Frank Orman, from UK specialist online marketing agency, LeadGenerators.

Help us all learn and improve
We realise that this is an ambitious objective and we hope that you will rally around this goal and help us identify and reward those travel websites that are truly worth our praise.

Judging Criteria

Our vision for these awards is to find and rewards websites for Caribbean travel businesses that are beacons to the rest of the industry in terms of their use of graphics and copywriting to communicate effectively what the business is all about.

Some examples of what we are looking for:

Small, friendly hotel
If, for example, you are a small hotel that focuses on great service and a personalised approach, we want to see a graphic and copy concept that communicates personal service, the individuality of the property, and the appeal of the size of the hotel, etc.

Tourist board
If, for example, you are tourist board for a country or a region, we want to see a graphic and copy concept that communicates the appeal and the USP of that country or region. If your USP is about the friendly locals, then we want to see a graphic and copy concept that is full of friendly, smiley locals. If the USP is about the vast open spaces and the peace and tranquillity of the region, we want to see a graphic and copy concept that communicates how quiet, relaxed and peaceful that country or region is.

Why is this important?
We firmly believe that there are some incredible travel opportunities on offer for the Caribbean consumer and, by helping and encouraging the industry to improve their websites in this manner, we know that we will all be able to create more effective websites, which means more business for everyone.

Submitting an entry:
When submitting your entry, it is very important to tell us a little about the business itself and why you feel that the graphic and copy concept for the website communicates the core USPs. This is what we are looking for and winning entries will be judged on these criteria.

Together we can all help promote online tourism more effectively.

Sponsor the awards

Judging Panel

Frank Orman