Excellence in Online Travel
The 11th annual UK TravelMole Web Awards will be held on October 1st, 2014. We have changed the way the awards are judged to allow TravelMole readers to vote for the winner from the shortlist selected by panel of expert judges, making them more valuable for travel companies and the travel industry.
Focusing on effective online engagement, not businesses
The UK TravelMole Web Awards will focus not on the travel companies but on the websites, social media, mobile and technology that represent those businesses. We are looking for what represent the best online practice that demonstrate excellence in content, flow, usability and engagement, and the best examples of strategies and techniques for enhanced marketing and conversion.
Towards a strategy of more successful travel web, social & mobile
Our aim is to use these prestigious awards to reward and promote examples of the best deployments in the Asia Pacific travel industry and to hold them up high as shining examples. In this manner, we strive to help improve web, social and mobile deployments across the industry as a whole, for all of us.
Vote to help us all learn and improve
We realise that this is an ambitious objective and we hope that you will rally around this goal and help us identify and reward those travel websites that are truly worth our praise, with your vote.
Our vision for these awards is to find and reward websites, social media and/or mobile deployments for travel businesses and destinations that are beacons to the rest of the industry in terms of their use of their innovative approach to design, graphics, videos, copywriting, and use online technology, to communicate effectively what the business is all about; engaging the visitor; providing visitors to memorable experience; ease of use and navigation; etc.
Some examples of what we are looking for:
Small, friendly hotel
If, for example, you are a small hotel that focuses on great service and a personalised approach, we want to see a graphic and copy concept that communicates personal service, the individuality of the property, and the appeal of the size of the hotel, etc.
If, for example, you are tourist board for a country or a region, we want to see a graphic and copy concept that communicates the appeal and the USP of that country or region. If your USP is about the friendly locals, then we want to see a graphic and copy concept that is full of friendly, smiley locals. If the USP is about the vast open spaces and the peace and tranquillity of the region, we want to see a graphic and copy concept that communicates how quiet, relaxed and peaceful that country or region is.
Why is this important?
We firmly believe that there are some incredible travel opportunities on offer for the Asian consumer and travel trade and, by helping and encouraging the industry to improve their web, social and mobile. In this manner, we know that we will all be able to create more effective online offerings, which means more business for everyone.
Submitting an entry:
When submitting your nomination, it is very important to tell us a little about the business itself and why you feel that the graphic and copy concept for the website communicates the core USPs. This is an important element of what we are looking for in selection of the shortlist entries, from which TravelMole readers will vote for the final winner.
Together we can all help promote online tourism more effectively.