The Web Awards with a Difference
This year's UK TravelMole Web Awards 2013 awards ceremony is in it's 10th year. We will continue to judged the awards to make them more valuable for travel companies and the travel industry.
Focusing on effective websites, not businesses
Most travel awards focus on the travel businesses themselves. They look at the success of nominated travel brands and reward those companies that have achieved impressive growth, have made an impact on the industry or have contributed to positive change on the environment.
The UK TravelMole Web Awards 2013 will focus not on the travel companies but on the websites that represent those businesses. We are looking for travel websites that represent best practise in online marketing and websites that demonstrate excellent graphic communication, superb online copy and salesmanship, and the best examples of strategies and techniques for enhanced site conversion.
Towards a strategy of more successful travel websites
Our aim is to use these prestigious awards to reward and promote examples of the best websites in the UK travel industry and to hold them up high as shining examples. In this manner, we strive to help improve travel websites across the industry as a whole, for all of us.
To help ensure that the UK TravelMole Web Awards 2013 are judged according to industry best practise, we have enlisted the help of travel website experts completely independent of TravelMole.
Help us all learn and improve
We realise that this is an ambitious objective and we hope that you will rally around this goal and help us identify and reward those travel websites that are truly worth our praise.
Our vision for these awards is to find and rewards websites for travel businesses servicing the UK and Europe that are beacons to the rest of the industry in terms of their use of graphics and copywriting to communicate effectively what the business is all about.
Some examples of what we are looking for:
Small, friendly hotel
If, for example, you are tourist board for a country or a region, we want to see a graphic and copy concept that communicates the appeal and the USP of that country or region. If your USP is about the friendly locals, then we want to see a graphic and copy concept that is full of friendly, smiley locals. If the USP is about the vast open spaces and the peace and tranquillity of the region, we want to see a graphic and copy concept that communicates how quiet, relaxed and peaceful that country or region is.
Why is this important?
We firmly believe that there are some incredible travel opportunities on offer for the consumer and, by helping and encouraging the industry to improve their websites in this manner, we know that we will all be able to create more effective websites, which means more business for everyone.
Submitting an entry:
When submitting your entry, it is very important to tell us a little about the business itself and why you feel that the graphic and copy concept for the website communicates the core USPs. This is what we are looking for and winning entries will be judged on these criteria.
Together we can all help promote online tourism more effectively.
Founder & CEO, ByMyGuest.travel
Clement Wong has worked with the top travel companies in the world, airlines, hotels, online travel agencies, tour operators, car rental companies, helping them with their strategies and market research.
He has also advised blue chip banks and venture capital firms on their acquisitions in the travel space, along with being a conference speaker at events such as WTM, EyeforTravel, Web in Travel and UITT.
Professor Dimitrios Buhalis
Strategist & eTourism Specialist
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Technology and Tourism. He is currently the Director of the eTourism Lab at Bournemouth University, Established Chair in Tourism and Deputy Director of the International Centre for Tourism and Hospitality Research (ICTHR) and Director of the John Kent Institute in Tourism at the School of Tourism, Bournemouth University and Professorial Observer at the Bournemouth University Senate.
Dimitrios has been involved with a number of European Commission FP5 and FP6 projects and regularly advises the World Tourism Organisation, the World Tourism and Travel Council and the European Commission in the field of information technology and tourism.
Managing Director, Travel2
As Managing Director of Travel 2, Long Haul Tailor made specialist based in Glasgow, he has six direct reports and 200 members of staff. He is fully responsible for delivery of company P&L and strategy.
As Sales Director - Global Travel Group (Stella Travel Services), His role was to drive sales into the Triton Products (Triton Rooms - Accommodation Only bedbank and Triton Airfares Scheduled and Published Air Consolidator) with a team of five Account Managers to assist. When he first joined, annual turnover was GBP15m and in the final year we exceeded GBP70m. A great challenge selling products through the independent travel sector
Co-Founder, Vibe Software
Martin was one of the original founders of the online flight retailer wefly.co.uk, since then he has gone on to head up the online division of P&P Associates forming partnerships with some of the UK's biggest names including Asda, Associated News and 3 major airports. Martin is also the co-founder of Vibe Software who produce technology solutions for the trade including clients such as Emirates.
Managing Director, Travelport UK & Ireland
Simon Ferguson joined Travelport in September 2011 as Managing Director for the UK & Ireland, Travelport's second largest global territory.
Prior to this he spent 20 years in business and consumer media, in a range of senior management positions. During eight years as Chief Executive of the Travel Weekly group, he developed gazetteers.com, the UK's largest online information resource for travel agents, and founded and launched Travolution, a leading media brand for the online travel sector. In 2009 he led a management buyout of Travel Weekly from FTSE-100 company Reed Elsevier.
Prior to the travel industry, Simon spent eight years in technology media and consumer media, launching the UK's first online B2B e-commerce platform for the IT sector, and Men's magazine Maxim in 1995.
With a passion for travel, technology and media, Simon believes leading Travelport's UK and Ireland business into its next phase is one of the most exciting challenges in today's industry
Head of 6th form college Travel and Tourism department
Studied to become a teacher but was seduced by the opportunities offered by working for British Airways, worked in various roles at Gatwick and Malaga before leaving to bring up 2 daughters.
Returned to teaching 17 years ago and have been teaching and heading the Travel and Tourism department at a 6th form college ever since, teaching A level Travel and Tourism plus other vocational subjects such as Resort Reps, Aviation Operations ,Air fares, Travel Geography and Customer service. I obviously love the industry and have passed on my love of foreign cultures and travel to my daughters who have lived in Argentina, Mexico, Portugal, Spain, Tanzania and Bangladesh. Having married a Trinidadian I have loved visiting the West Indies, especially for Carnival.