The Vision
The Web Awards with a Difference
This year's UK TravelMole Web Awards 2012 awards ceremony is in it's 9th year. We have changed the way the awards are judged to make them more valuable for travel companies and the travel industry.
Focusing on effective websites, not businesses
Most travel awards focus on the travel businesses themselves. They look at the success of nominated travel brands and reward those companies that have achieved impressive growth, have made an impact on the industry or have contributed to positive change on the environment.
The UK TravelMole Web Awards 2012 will focus not on the travel companies but on the websites that represent those businesses. We are looking for travel websites that represent best practise in online marketing and websites that demonstrate excellent graphic communication, superb online copy and salesmanship, and the best examples of strategies and techniques for enhanced site conversion.
Towards a strategy of more successful travel websites
Our aim is to use these prestigious awards to reward and promote examples of the best websites in the UK travel industry and to hold them up high as shining examples. In this manner, we strive to help improve travel websites across the industry as a whole, for all of us.
The judging
To help ensure that the UK TravelMole Web Awards 2012 are judged according to industry best practise, we have enlisted the help of travel website conversion expert Frank Orman, from UK specialist online marketing agency, LeadGenerators.
Help us all learn and improve
We realise that this is an ambitious objective and we hope that you will rally around this goal and help us identify and reward those travel websites that are truly worth our praise. |
Judging Criteria
Our vision for these awards is to find and rewards websites for travel businesses servicing the UK and Europe that are beacons to the rest of the industry in terms of their use of graphics and copywriting to communicate effectively what the business is all about.
Some examples of what we are looking for:
Small, friendly hotel
Tourist board
If, for example, you are tourist board for a country or a region, we want to see a graphic and copy concept that communicates the appeal and the USP of that country or region. If your USP is about the friendly locals, then we want to see a graphic and copy concept that is full of friendly, smiley locals. If the USP is about the vast open spaces and the peace and tranquillity of the region, we want to see a graphic and copy concept that communicates how quiet, relaxed and peaceful that country or region is.
Why is this important?
We firmly believe that there are some incredible travel opportunities on offer for the consumer and, by helping and encouraging the industry to improve their websites in this manner, we know that we will all be able to create more effective websites, which means more business for everyone.
Submitting an entry:
When submitting your entry, it is very important to tell us a little about the business itself and why you feel that the graphic and copy concept for the website communicates the core USPs. This is what we are looking for and winning entries will be judged on these criteria.
Together we can all help promote online tourism more effectively. |
Judging Panel
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Kat Aslam - Travel Solutions Group
Kat Aslam, a graduate in Social Science and Law. She has always had a passion for travel, holding over 10 years retail Abta travel experience, starting at Airtours. She has worked for Travel Solutions Group for over 8 years and in this time has gained a wealth of experience around retail, specialist and business travel sectors.
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Chris Brown – Managing Director, holidaytruths.co.uk
Chris Brown is the Managing Director of holidaytruths.co.uk, one of the largest independent UK owned holiday review websites. Chris co-founded online travel agency sunshine.co.uk back in 2007 following the sale of holidaywatchdog.com to Expedia, which he previously setup in 2003 |
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Rob Golledge – Head of Marketing Communication, Amadeus UK & Ireland
Rob Golledge joined Amadeus UK in 1997 and has held a variety of positions including Training Manager, Product Marketing Manager, Marketing Analyst and most recently Head of Marketing Communication for both the UK & Ireland markets.
Rob is a member of the Chartered Institute of Marketing and holds a postgraduate Diploma in Marketing as well as a diploma in Digital Marketing awarded by the IDM. Prior to working for Amadeus, Rob gained invaluable travel industry experience with British Airways, Air Europe and Thomas Cook.
Concerning his role as one of the judges for the UK Travelmole Web Awards 2012, Rob Golledge says, "Online is a key component of the travel industry these days, whether that is for information and research or inspiration and booking. So I'm delighted to be part of this Travelmole initiative that seeks to recognise online excellence and achievement in the travel industry. I believe it is important to celebrate success and to share best practice, which is why I'm looking forward to reviewing the entries in this year's Travelmole Awards."
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Dave Green - Director of Flexibletrips
Dave heads up Flexibletrips, the dynamic packaging business that combines in-depth travel expertise with the latest on-line technology and is part of the Thomas Cook Group.
With over 25 years travel industry experience, Dave has held a number of senior roles in Overseas, Operations, Commercial, Hotel Contracting, and prior to leading Flexibletrips, was Purchasing Director for the Thomas Cook Group.
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David Speakman - Group Chairman, Travel Counsellors Ltd.
David Speakman was the original pioneer of the travel agents working from home concept, founding Travel Counsellors in 1994. His original profession was as a Quantity Surveyor but for the last 37 years he has been a serial entrepreneur having set up various businesses across the North West, with nine of those years being spent in the travel industry operating a chain of retail travel agencies.
Since those early days Travel Counsellors Ltd has enjoyed phenomenal success. While the rest of the industry battles against the internet and economic downturn, its relational business model continues to enjoy phenomenal growth due to its emphasis on service, rather than price.
David is also an ardent champion of the customer. It was his vision that saw Travel Counsellors UK launch a Financial Trust to guarantee all client money in 2004 and he has spoken at a number of high profile seminars on customer service. Recognition of his high standing in the travel industry came in 2006 when he was one of the first recipients of the prestigious travel industry Lifetime Achievement Awards. He has also been given the honour of induction into The British Travel Industry Hall of Fame 2008 in recognition of his innovations and achievements within the travel industry. |
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Lindsey Winterburn - Operations Director at Travel Solutions Group
Travel Solutions Group is a sales and administration fulfilment company exclusive to the travel industry with many blue chip business partners.
20 years in the industry starting out life at ILG and moving on to senior roles at Instant Holidays, TV Travel Shop before setting up Calls Online and then TSG |