Published on Tuesday, October 17, 2006

‘Next generation’ of online brochures unveiled

The next generation of online digital brochures has been created by www.onlinetravelbrochures.com allowing both dial-up and broadband internet users to use advanced page-turning technology.

The new Flexi-Page technology allows users with low internet connection speeds to view online digital brochures which feature gradual page-turning plus enhanced interaction including flash, sound and video.

Let’s Trek Australia, a Trek American brand, is the first brochure to use the new technology.

The launch follows OTB’s strategic agreements with Cshop, Intellimag and Vcab, giving tour operators six different online brochure options with a range of enhanced interaction. All brochures, either on OTB or individual tour operator sites, are free-to-view.

OTB managing director Paul Green said: “Up until now, a large majority of the public, ergo potential customers, have been unable to utilise digital brochures, and the unquestionable benefits, because of the time it takes for each page to load – this is no longer the case.

“The launch, based on the speed of brochure delivery and user-friendliness, opens up a virgin market to tour operators and travel agents to show their marketing prowess. The environmental benefits are also indisputable.”

Report by Phil Davies 



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  • A move forward

    As a user of the services provided by OnlineTravelBrochures I feel that a lot of good points have been raised; indeed the technology is in its infancy but the benefits it provides in speed to market (no snail mail) and the Green element (no paper mountains of expired brochures) then they should be applauded and as with everything in the fast paced technology lead marketplace... Let’s see what happens next...

    By Michael Rhodes, Tuesday, October 24, 2006

  • Displayed Print Media a Poor Compromise

    What is missing from all these calculations is the initial cost of producing the paper catalog. Notwithstanding my earlier comments, the concept is still backwards - like owning a Porche in downtown London. An existing brochure can usefully employ this display technology; a new travel brochure far better use a 'screen' technology to optimise presentation, and people wishing a copy 'in the hand' can be given a CD with similar content, with television display viewer, and doubtless at less cost than the paper equivalent. Producing an electronic brochure in the form of a web page is more economic, furthermore it is dynamic inasmuch as it can be updated. The demonstration displays: (1) reveal colour choice will be critical; (2) do not display on WAP hand-held devices; (3) do not meet new regulations pertaining to sight-challenged viewers; (4) show control of both page motion and magnification to be unsatisfactory; (5) show text bleeds rather than having well defined edges. The ROI on TOTAL cost is likely poor and will only be an interim solution as travel vendors' margins are squeezed by suppliers. Maybe it could be used for animated childrens books?

    By Jon Hewson, Thursday, October 19, 2006

  • It;s the bottom line that counts

    Interesteiung comments from "Technolgy" contributors, but let's face it it is the OPERATORS, Holiday Companies and Bookers that count ! - take a look at the FACTS not the personal views, we alone have over 350 clients, case studies and PROVEN ROI on Digital Brochures and I am sure OTB and other vendors do too - the FACT is people DO view and BROWSE digital brochures AND actually click through and BOOK - anyone who is unsure or not convinced should take up the Free No Obligation offers available to trial digital brochures at no cost - the proof of the pudding is in the eating as they say - regardless of the actual recipe used.

    By Les Csonge, Wednesday, October 18, 2006

  • It;s the bottom line that counts

    Interesting comments from "Technology" contributors, but let's face it it is the OPERATORS, holiday companies and bookers that count ! Take a look at the FACTS not the personal views. We alone have over 350 clients, case studies and PROVEN ROI on Digital Brochures and I am sure OTB and other vendors do too. The FACT is people DO view and BROWSE digital brochures AND actually click through and BOOK - anyone who is unsure or not convinced should take up the Free No Obligation offers available to trial digital brochures at no cost - the proof of the pudding is in the eating as they say - regardless of the actual recipe used.

    By Les Csonge, Wednesday, October 18, 2006

  • MISSING THE POINT!

    Everybody seems to be missing the point! OTB was set up as a portal to display Online Travel Brochures. Anybody with an Online Travel Brochure can put it on our site. If you want to show your brochures, put them out there for anybody to see and let the tour operator decide what is best for them. Which is exactly what OTB is there to do. Stop complaining and get on with it! Paul Green

    By Paul Green, Wednesday, October 18, 2006

  • Continue the good work!

    I welcome all new digital brochure developments that serve specifically the travel sector. But one must never loose sight of a fundamental question: Should these developments be focused on gimmicks that would only entertain viewers for a few moments, or be focused on functions that help improve the tour operators' image and sales whilst providing them with the individual viewer details and their specific reading habits which can all be used for sales/marketing purposes? Test results (both with broadband and dial up connection) of this new --NEXT GENERATION OF ONLINE BROCHURE!™ are somewhat confusing. Acceptable page download speed, but even a longer wait when zooming in to make the pages readable. So where is the gain for the tour operators and the viewers? I would suggest developers spent less time on the gimmicks and more time in listening to the tour operators' needs and develope accordingly. NEXT GENERATION? It is getting there slowly but surely!!!

    By Kudret Sengonca, Wednesday, October 18, 2006

  • In Response

    OTB has always opened its doors to all technologies for the Online Brochure and now offers a range of products. This is from the simple but still very popular HTML version to the very expensive flash based options which are retailing at around &#pound;30 per page from some other suppliers. The new version retailing at &#pound;3.75 per page is I believe is by far the fastest loading brochures on the market. The initial load time on a broadband connection is approximately 5 seconds and there is no loading time between page transitions. Some people seem to have very fast boiling kettles, or are viewing other versions of the brochure from other suppliers which can take approximately 40 seconds to load and have a 10 second page load time with their brand name splashed all over them. Whilst we appreciate comments on our products, I would hope that they are taken in context and that the people leaving comments are prepared to have comparisions made with their own products. OTB is a good vehicle for this to happen and we are willing to display any version of the online brochure on our site for customers to make their own choice not just restricting the brochure to their own website.

    By Paul Green, Wednesday, October 18, 2006

  • Getting Better - A Way To Go

    The colour rendition has improved but prospective users should be aware of colour selection techniques to optimise video display viewing. The 'page fold' has to be rethought. too. Remembering that anything moves on a computer loads resources I kept on asking myself why do we have to look at reproductions of moving pages when a web site would display the same material more effectively. I found, as did 3 others, the variations between page controls confusing. Given today's penchant for instant everything, I suspect a high percentage of potential users will pass on by instead of waiting for the download of the display handling software. I was using an T3 feed with a extremely high-speed processor, too. On a laptop one tester had time to go out and pour a coffee before the catalog could display. As I said, it's better but has some way to go.

    By Jon Hewson, Wednesday, October 18, 2006

  • Congratulations

    Congratulations, great to see more basic entry level flash based options for operators to test, trial and dip their toes in the water with, whilst most brand conscious operators will still prefer the more sophisticated established formats and suppliers I am sure (like the budget airlines) there is a market for them, excellent stepping stones to further the cause for Digital Brochures.

    By Les Csonge, Wednesday, October 18, 2006

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