18 February 2008

TravelMole clinches global South African Tourism campaign

South African Tourism has launched its first global promotional campaign to the travel trade through TravelMole.

The decision came as the organisation seeks to increase international visitor numbers by two million to 10 million by 2010, when the country hosts the World Cup.

Evelyn Mahlaba, South African Tourism global manager channel and customer, said: 'We have representation in 14 markets but we have to be sold globally and we had to find a way of speaking to the trade '✠travel agents and tour operators '✠worldwide.

'We decided for the very first time to do a global promotion for travel agents and tour operators and chose TravelMole as the platform that can give us that global reach.'

She said that in addition to TravelMole's position in the UK, US, Asia and Australia with dedicated email newswires, the online travel industry media company had strong recognition across the globe.

TravelMole UK managing director Graham McKenzie said: 'We are delighted that SAT has chosen TravelMole for its major 2008 Trade campaign.

'The focus of the world will be on South Africa in the lead up to the 2010 FIFA world cup and for us to be involved with the tourism authority is a honour.

'The separate threads of the promotion pull together many aspects but include their newly formatted FUNDI trade extranet system, Africa's leading exhibition Indaba and branding awareness. All of which fit exceptionally well into an on-line environment.

'Evelyn and myself have been working on this project for almost 12 months and the culmination is a global strategy using all of our regional web sites covering the major travel markets in the world, TravelMole.TV and many of our now 14 publications that span the industry.

'It proves to me that TravelMole is now more than capable of running campaigns for multinational organisations who wish to have international branding and promotions.

'Indeed, there are few organisations that can actually compete with us on this basis.'

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