29 February 2008

Teletext unveils Ã&#pound;4m ad push

A Ã&#pound;4 million Teletext marketing campaign will focus on promoting its holiday services on digital TV and online.

A series of seven TV adverts will start tomorrow (March 1) designed to communicate the range of holidays available through Teletext Holidays, as well as showcasing digital TV and online holiday services. 

The campaign will also be supported by print, online advertising and PR activity.

Teletext Holidays will be promoting its long and short haul beach offerings alongside, cruise, city, ski and UK breaks. Featured destinations include Brazil, New York, Val dââ¬â¢Isere and the Lake District.

Teletext marketing director Ash Makkar said: ââ¬ÅâœTeletext Holidays is synonymous with analogue TV and great value holidays to short haul beach destinations in Europe.

ââ¬ÅâœWe wanted to make people understand that Teletext Holidays is now a digital brand experience that offers a more diverse range of destinations than they might expect.

by Phil Davies

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