06 March 2008

CJV launches digital brochures

Digital marketing consultancy CJV Digital has launched technology to provide online and text brochures for the travel industry.

Called BrochuresByEmail and BrochuresByText, the products are designed to help travel companies reduce costs and avoid losing potential business.

CJV Digital managing director Andy Cummins said: "BrochuresByEmail not only offers the industry the environmental benefits of reduced paper,ink, emissions, post and packaging costs, but delivers exceptional economical benefits.

"Over 99% of visitors to a typical business website do not contact the company. Ask any website owner who were the other 990 interested prospects out of the last 1000 visitors to their website and they have no idea. That is a massive missed opportunity that we are addressing.

ââ¬ÅâœIf we can reduce clients website fallout from 99% to 98% then we can double their website performance. The question today is who visits your website, not how many?"

Visitors to CJV client sites click on a BrochuresByEmail button and within seconds the clients interactive turn-page digital brochure is delivered into the prospects email inbox.

In addition, the client 'unobtrusively' captures the prospects email address.

By Bev Fearis

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  Mr Cummings is right, emailable brochures are very effective for cutting demand for hard copy and for capturing enquirer data. We should know - inbro (http://inbro.net) has been serving emailable brochures since 2002. It's in heavy use by the travel industry already. We've sent millions. As for page flippers, they have been around for donkey's years. We think they're a triumph of form over function, and the offer little consumer benefit after the first 'oooh' at the eye candy.

  By Matt Gillam, Thursday, March 6, 2008