07 March 2008

New MSC ship to get royal send-off

Prince and Princess Michael of Kent are to attend the naming of MSC Cruises new ship MSC Poesia.

They will be among dignitaries invited to the launch in Dover in April 5 along with the 2,550-passenger shipââ¬â¢s godmother, actress Sophia Loren.

MSC Poesia is the ninth ship in the Italian lineââ¬â¢s fleet and will be a sister vessel to MSC Orchestra and MSC Musica.

CEO Pierfrancesco Vago said: ââ¬ÅâœMSC Poesia is the first of our new builds to be christened abroad.ââ¬~

ââ¬ÅâœDover was chosen as a venue for her christening to highlight the importance of the English market for the cruising industry.

ââ¬ÅâœThe steady growth of the UK market has urged us to invest significantly and strengthen our brand on this market. More and more British people will come to Italy to experience a truly Italian cruise.

ââ¬ÅâœThe christening event will be spectacular thanks to the presence of the timeless Italian actress, Sophia Loren and the talented Maestro Andrea Bocelli and now, the presence of their Royal Highnesses Prince and Princess Michael of Kent.ââ¬~

by Phil Davies

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