16 April 2008

James Squire joins the Mile High Club

A report in FOOD Week on line says that Qantas is progressively introducing the premium James Squire brew Golden Ale to all its international and domestic flights from this month.

Tami Cunningham, premium category director at Lion Nathan Australia, said the ale would be available to passengers in first, business and economy class cabins.

ââ¬ÅâœBy working with Qantas...we have the ability to not only increase sales, but to capitalise on a unique opportunity for large-scale consumer trial,ââ¬~ she added

ââ¬ÅâœGolden Ale is the fastest growing brew in the James Squire range and we are confident that it will be a popular new addition to the Qantas inflight service,ââ¬~ she said

James Squire Golden Ale will be produced in a special 330mL can exclusively for Qantas inflight service.

To celebrate, James Squire will be launching the following on and off-premise promotions from now until May 9.

A Report by The Mole

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