17 April 2008

More over 50s taking short breaks, says Holiday Inn

A survey by Holiday Inn has revealed that three out of four couples over the age over 50 are planning four or more 'romantic breaks' this year, compared to one per year when they were in their forties.

Between the years 2005 to 2007 there was a 25% rise in the number of ââ¬Ëœgolden oldiesââ¬â¢ heading off on weekend breaks.

The study of almost 4,000 Holiday Inn customers also showed that older couples now spend around Ã&#pound;1,363 a year on domestic breaks.

Holiday Inn spokesman Chris Hale said: ''By 50 most people have paid off their mortgage, their kids have left home and all of a sudden they have enormous freedoms they haven't enjoyed for years.

''While people in their 30s and 40s are tied down with debts and family life, the over-50s are packing their bags and heading off for romantic weekends, with great big grins on their faces.

ââ¬ÅâœThere's been a huge surge in the popularity of weekend leisure breaks in the UK. In 2006 just over half of us took a weekend break - last year this had shot to almost three quarters. And the over-50s are travelling and spending more than anyone else.

ââ¬ÅâœAlthough they're keen on short city breaks across Europe, what they really love is driving a couple of hours from home, checking into one of our hotels and using it as a base camp to explore.''


By Bev Fearis

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• Grand UK sees loyal over-55s take several breaks a year
  
  

  At Grand UK Holidays we specialise in the over-55s market and are well placed to take advantage of demographic changes. During the next 15 years the number of 15 to 34-year-olds will remain static but the number of 50 to 74-year-olds will rise by 4 million. We are seeing our clients take three, four or more holidays a year. These baby-boomers have the time, inclination and money to take several holidays a year, and are loyal customers too. Travel agents who want to target the over-55s will tap into a market that returns to book time and again. Harold Burke, sales director, Grand UK Holidays

  By Samantha Mayling, Thursday, April 17, 2008