01 May 2008

Superbreak unveils new brand identity

Superbreak has unveiled a new logo and brand identity following months of research among agents, customers and its own staff.

From today, all brochures will have the new brand look and the first to have this will be the overseas accommodation programme, due out in mid-May.

Sales director Ian Mounser said: "We undertook this re-branding exercise to ensure that our identity matched our brand values and was appropriate for the business going forward.

"The new logo gives us a contemporary and friendly brand look, which also fits well with both our UK and overseas product portfolio. It will enable us to bring a fully co-ordinated brand approach to our brochures, our agent website and all our marketing campaigns with agents."

By Bev Fearis

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