18 June 2008

BA offers Mondial cover to passengers

British Airways has signed a deal with insurance specialist Mondial Assistance to offer customers the companyââ¬â¢s cover during the online booking process.

The deal means passengers booking tickets on ba.com will be offered an ââ¬Åâœopt-inââ¬~ step as they purchase tickets.

The three-year agreement will operate in 18 different markets and will be a first in countries such as Bulgaria, Romania and Cyprus where services like Mondialââ¬â¢s do not exist.

BAââ¬â¢s bid to boost its ancillary revenue services comes at a time when rocketing fuel prices are straining all but the most robust business models.

BA contracts manager Keith Vipan said: ââ¬ÅâœThrough this partnership, we will be able to enhance the British Airways passenger experience and in addition, open up a new revenue stream revenue for the airline.ââ¬~

 By Dinah Hatch

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