24 June 2008

Holidaybreak goes to top of class in educational travel market

European specialist operator Holidaybreak has bought educational tour company EST for just over Ã&#pound;4m.

EST, which focuses on bespoke travel and conferences for higher and further education, turned over a normalised amount of Ã&#pound;5.7m in the year to August 2007. The company will sit alongside PGL and NST within Holidaybreakââ¬â¢s education division.

EST will be combined with NSTââ¬â¢s StudyLink , a provider of affordable group travel for university students.

EST managaing director Brendan Jones will head up the enlarged higher education team.

Chief executive of Holidaybreak Carl Michel said: ââ¬ÅâœEST strengthens our position in educational travel and I am pleased to welcome Brendan and his team into our group. This is a very well run business, with products that will allow us to offer a wider range of tours and lead the higher and further education segment. Education is a key market sector for the group and our enhanced offering will increase the division's growth prospects."

By Dinah Hatch

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