26 June 2008

FlyDubai ââ¬' latest low cost carrier named

FlyDubai is the name chosen for the Gulf state's first low cost carrier.

The airline will initially focus on regional flights within the Gulf region and surrounding countries.

Operations will be entirely separate from Emirates Airline and Group.

The brand identity and livery for FlyDubai will be unveiled in the coming months.

No date has yet been given for the start-up of the airline, although it is due to take off next summer.

Sheikh Ahmed bin Saeed Al-Maktoum, chairman of the new airline, said: "FlyDubai is a simple, yet powerful call to action. It makes an immediate link to our core business, which is providing no-frills flights to bring people to and from Dubai.

ââ¬ÅâœThe name also carries a strong association with the city of Dubai, itself a brand synonymous with excellence, reliability and an international, pro-business approach.

"FlyDubaiââ¬â¢s operations will potentially cover an area of some two billion inhabitants.

ââ¬ÅâœIt will support Dubaiââ¬â¢s commercial and tourism sectors by serving a new set of travellers, and providing them with affordable air links to popular, high-demand destinations.

ââ¬ÅâœA lot of ground work has been done thus far, and Iââ¬â¢m pleased to note that FlyDubai is on track to launch its first flights by mid-2009."

The airlineââ¬â¢s chief executive Ghaith al Ghaith added: "Since the government announced the formation of Dubaiââ¬â¢s new low cost airline in March, it has been all systems go.

ââ¬ÅâœWe are recruiting for key positions, evaluating aircraft options and routes, working out our pricing and distribution strategy, and putting in place the structure and operational resources for the business.

"Efficiency is the pillar of our business model. In terms of our customer proposition, we will focus on keeping things simple and flexible.

ââ¬ÅâœWe want to make it easy for our customers to interact with us, and to have more control in how they book, purchase and select value-added services to their basic flight experience.ââ¬~

by Phil Davies 

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