04 July 2008

Adventure operator seeks to broaden appeal

An interactive new website has been developed by Imaginative Traveller in the first phase of an extensive re-branding exercise.

A new look logo and brochure have also been created by the small group adventure operator to widen its appeal to travellers aged between 27-37.

The 2009 brochure, which is due to be published on October 1, will offer a fresh new look and new tours.

A Ã¢â¬ÅâœSecret TourÃ¢â¬~ will run for approximately two weeks with just 15 places available.

The new website - www.imaginative-traveller.com - contains additional sections, accessed through an agent log-in, to further improve the booking process and to provide agents with up-to-date information, which they can pass onto their clients.

The site is designed to inspire clients and improve their booking experience through a series of interactive tools, an easy navigation system and an upgraded bookings facility.

ClientsÃ¢â¬â¢ search history is automatically stored and they can create their own personal space and profile within the site where they can draw up a Ã¢â¬Åâœwish listÃ¢â¬~.

The site encourages clients to engage with other like-minded travellers through online forums, allowing them to exchange travel tips and discuss their holiday plans.

Client enquiries can be answered via a live chat tool, which enables them to communicate directly with the companyÃ¢â¬â¢s sales team.

A blog will be regularly updated by tour leaders and destination managers.

Clients can also upload their own videos and images. Past client reviews, top five tours and alternative tour recommendations have also been introduced.

Website users can also subscribe to Imaginative TravellerÃ¢â¬â¢s free online newsletter Ã¢â¬ËœETracksÃ¢â¬â¢.

Managing director Matt West said: Ã¢â¬ÅâœThe name says everything about the company and the customers, but it is not well known outside of experienced travellers.

Ã¢â¬ÅâœWe wanted to unlock the door to the best holiday experiences you have never heard of and open it to a much, much wider audience so we came up with an engaging and contemporary new look that would appeal to this bigger audience.Ã¢â¬~

by Phil Davies