15 July 2008

EasyCruise signals growth under new boss

Low frills line EasyCruise has signalled its intention to expand with the appointment of a new CEO.

Fotis Kalatzis jons the two-ship line after experience with Proctor & Gamble and the Wella Corporation.

Founder Stelios Haji-Ioannou, who will now act as non-executive chairman, said: Ã¢â¬ÅâœFotis brings to the table a wealth of knowledge selling and promoting products and services at an emotional level and that is what we need to do with easyCruise.

Ã¢â¬ÅâœWe now have an offering that is carving its way into a niche area, offering the best of Greece in one cruise.

Ã¢â¬ÅâœWe have a great brand which is getting rave reviews and now is the time to push forward and grow the business, which is where Fotis will come into his own.Ã¢â¬~

Kalatzis said: Ã¢â¬ÅâœBeing a Greek national myself, I was very excited when I was asked to get involved with easyCruise.

Ã¢â¬ÅâœI believe the easyCruise concept is unique. No one else can offer you the chance to enjoy so much of Greece in just one week, with the opportunity to stay at each destination for so long each day.

Ã¢â¬ÅâœSince it began sailing in Greek waters, easyCruise has won more and more fans and the arrival of easyCruise Life has only continued this trend.

Ã¢â¬ÅâœMy role will be to further the growth of the brand, refining our image and ensuring its continued success.Ã¢â¬~

by Phil Davies