18 July 2008

Bob Cotton to chair Tourism Alliance

British Hospitality Association chief executive Bob Cotton is to become chairman  of the Tourism Alliance.

He is to succeed Ros Pritchard, chief executive of the British Holiday and Home Parks Association, who has been chairman for the last year. 

Cotton said that pressures on the tourism industry in the current economic climate meant that there were real challenges ahead.

ââ¬ÅâœWe need to ensure that the government takes tourism seriously ââ¬' which it has failed to do in the past,ââ¬~ he said. Ã¢â¬ÅâœThis is why the Alliance launched its ââ¬ËœTake Tourism Seriouslyââ¬â¢ campaign. 

ââ¬ÅâœThe recent report by the House of Commons Culture committee re-emphasised the need for the campaign. 

ââ¬ÅâœIt highlights the weaknesses of the governmentââ¬â¢s present approach to the industry.

ââ¬ÅâœTourism cannot be viewed as an ââ¬Ëœafterthoughtââ¬â¢ but as a key sector of the UK economy. The Alliance has a big part to play in ensuring that government recognises this.ââ¬~

by Phil Davies

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