22 August 2008

Tasmania Blooms Across Australia

Tasmaniaââ¬â¢s garden attractions are being showcased to the rest of Australia thanks to a partnership between Tourism Tasmania, Blooming Tasmania Inc. and the ABC Gardening Australia magazine, the Acting Minister for Tourism, Michelle Oââ¬â¢Byrne, announced today.

Ms Oââ¬â¢Byrne said the campaign further demonstrated the ways Tasmaniaââ¬â¢s unique garden attractions were being promoted to enthusiasts across Australia.

ââ¬ÅâœOur aim is to provide gardening buffs across Australia with additional incentive for them to come and experience our spectacular garden attractions for themselves. ââ¬ÅâœThe campaign includes a number of different elements over the coming spring and summer seasons, coinciding with peak viewing times for many of Tasmaniaââ¬â¢s garden attractions,ââ¬~ Ms Oââ¬â¢Byrne said.

Ms Oââ¬â¢Byrne said as the centrepiece for the campaign, the 2008-2009 edition of the Blooming Tasmania guide was being inserted into the September issue of Gardening Australia magazine.

ââ¬ÅâœWith more than 110,000 copies distributed nationally, this is the perfect way of targeting passionate gardeners Australia-wide. ââ¬ÅâœThe September issue showcases garden attractions in Launceston and North East Tasmania.

ââ¬ÅâœA further three advertorial features promoting other Tasmanian regional gardening attractions will appear in the following three editions of Gardening Australia until December.

ââ¬ÅâœThe Tasmanian feature in the December edition will also appear as part of the digital magazine sample on the Gardening Australia website. ââ¬ÅâœIn addition, the 2008-2009 Blooming Tasmania guide will be included in showbags distributed at five Gardening Australia Expos across Australia in the coming months, extending Tasmaniaââ¬â¢s reach to tens of thousands of Australian gardening enthusiasts.

ââ¬ÅâœMany visitors to our garden attractions have cited the Blooming Tasmania supplement as an essential guide to Tasmaniaââ¬â¢s garden experiences, so our partnership with Gardening Australia is expected to pay handsome dividends for the State,ââ¬~ Ms Oââ¬â¢Byrne said.

The 2008-2009 Blooming Tasmania guide will be officially launched in Tasmania on 23 August at the Blooming Tasmania Associationââ¬â¢s Annual General Meeting and annual workshop.

The five Gardening Australia Expos will be held in Sydney 29-31 August, Melbourne 3-5 October, Perth 23-26 October, Adelaide in February 2009, and Brisbane in April 2009.

A Report By The Mole

• PRINT
• SEND TO A FRIEND
• SHARE

Post your comment

Your Comments

, be the first to post a comment.
Your email:

Your comment title:


Your comment:

Email other comments made to this story

5 characters