27 August 2008

Tourism Western Australia Re-structures Regional Offices

Tourism Western Australia will have a stronger presence across the State, thanks to a new structure of its regional offices.

The new structure, stemming from a review of the previous regional offices, will see 11 tourism managers on-hand to support and advise tourism development in the State.

Executive Director Industry Development, Jennifer Duffecy said the structureââ¬â¢s changes would boost Tourism WAââ¬â¢s role in product and infrastructure development.

ââ¬ÅâœThe development activities of the regional offices are now aligned with the Stateââ¬â¢s five tourism marketing regions ââ¬' Australiaââ¬â¢s South West, Golden Outback, Coral Coast, North West and Experience Perth,ââ¬~ Ms Duffecy said.

ââ¬ÅâœThere are two distinct areas of responsibility to plan and develop tourism in the regions, so we created two types of managers ââ¬' regional managers and product development managers.

ââ¬ÅâœFive regional managers will facilitate the planning and development of major projects and infrastructure, and also provide advice and assistance to tourism investors.

ââ¬ÅâœThey will be responsible for working with government agencies on tourism issues, and may participate on policy and planning committees that effect tourism in the State.

ââ¬ÅâœSix product development managers will help develop new, and enhance existing tourism products and services ââ¬' such as attractions and accommodation. ââ¬ÅâœThey will provide tourism operators with advice and support for initiatives which will help grow their business.

ââ¬ÅâœAll 11 managers are now in their regions, familiarising themselves with the local tourism industry.ââ¬~

A Report By The Mole

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