26 August 2008

Oregon Coast has new look

The Oregon Coast Visitors Association (OCVA) unveils its new brand identity with the slogan Ã¢â¬ÅâœThe PeopleÃ¢â¬â¢s Coast,Ã¢â¬~ that showcases the 363 miles of Oregon coast open to everyone.

A series of ads featuring different scenes from the coast invites the public to name their favorite mile.

One ad states, Ã¢â¬ÅâœWe the People: Declare this the ultimate weenie skewer hunting ground.Ã¢â¬~ The visual that accompanies the copy shows the forest of Oswald State Park.

A series of five ads will run in a mix of national and regional publications, such as Outside, Coastal Living, Northwest Travel and National Geo Traveler.

The new website was designed by Substance, a Portland-based digital brand company.

The coast also has a new Web site.

"Our concept for The People's Coast website was simple: create an engaging digital conversation," said Stephen Landau, who produced the new look with a user-friendly interface. He added:

"Translating that concept allows the visitors and residents of the Oregon coast to contribute their stories and photos. We felt if the 363 miles of coastline are free and open to the public, the site should represent that same idea.Ã¢â¬~

Users have the ability to scroll over an interactive map, pick a particular activity, hotel, restaurant or chamber of commerce and through a link, go right to the site where they can obtain more information. In addition, the interactive coastal map allows users to roll over flagged locations to view quick information about the place, including photos, without leaving

the page.

Many of the hotels, rentals and campgrounds are accessed through this interactive map which marks the location of each accommodation.

Report by David Wilkening