03 September 2008

Virgin launches research into sales channels

Virgin Atlantic has enlisted digital research specialist, eDigitalResearch, to launch a number of surveys designed to improve its direct sales channels.

Virgin research manager product and service Paul Ward said: ââ¬ÅâœAll airlines are operating in a challenging environment at this time of rising fuel prices and so it is even more important for us to better understand what our customers value, from the moment they book with us right through to arriving at their destination.

ââ¬ÅâœThe flexibility of the research toolset is key to allowing us the flexibility to conduct research as and when we need to. It has also meant that we can mirror the site survey across our other sales channels including our contact centres and travel agency network.ââ¬~

By Bev Fearis

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