17 October 2008

Explore relaunches brand

Flight Centre owned Australian travel wholesaler Explore Holidays has announced what ti describes as the start of an exciting new journey of its own this week with the re-launch of its brand.

The specialists in long-haul travel have unveiled a fresh new logo and collateral aimed at engaging existing customers as well as a new generation of travellers.

Explore HolidaysÃ¢â¬â¢ Director of Sales and Marketing, Peter McCormack, said the re-branding had been designed to be simple, easy to recognise and memorable whilst maintaining the heritage of the brand built over 20 years in business.

Ã¢â¬ÅâœIn such a dynamic sector as travel it is important to reinvent yourself from time to time to stay modern and relevant,Ã¢â¬â¢Ã¢â¬â¢ Mr McCormack said.

Ã¢â¬ÅâœWhilst maintaining a hint of familiarity with our previous look, we believe the new creative takes us in an exciting new direction as leaders in long-distance travel,Ã¢â¬â¢Ã¢â¬â¢ he said.

The brand device Dream Discover Explore was adopted to express the companyÃ¢â¬â¢s ideals of travel being not simply about getting from A to B but for encountering new sights, friends, foods and memories.

Ã¢â¬ÅâœThe rebrand is part of our ongoing communication with our customers that we aim to provide holidays that donÃ¢â¬â¢t just scratch the surface but deliver a real experience,Ã¢â¬â¢Ã¢â¬â¢ Mr McCormack said.

A Report by The Mole