04 November 2008

Superbreak expands overseas accommodation programme

Superbreak has booked more than 100,000 travellers onto its overseas accommodation-only programme through agents in a year.

A new target of 115,000 has been set for the next 12 months up to the end of September 2009.

The operatorÃ¢â¬â¢s 2008/09 programme features new destinations including Brisbane, Auckland, Fez, Palm Springs and Washington DC plus more than 300 new hotels and additional excursions.

The brochure covers more than 1,500 properties in 200 locations across both short and long haul, with a further 3,000 properties available online for agents to sell.

Almost 200 properties are new for 2008/09. The mix is now 70% cities, 30% beach, with 25% of the operatorÃ¢â¬â¢s beach accommodation being self-catering. All inclusive options are also offered.

Sales director Ian Mounser said: Ã¢â¬ÅâœWe continue to act as the principal, plus protect customer monies through our trust fund.

Ã¢â¬ÅâœAs an operator that has been working closely with agents for over 25 years, we definitely represent a strongly trusted supplier of overseas accommodation in the current climate.Ã¢â¬~

He added: Ã¢â¬ÅâœThis year weÃ¢â¬â¢ve concentrated hard on redefining the mix of properties we offer and this is the second year that we have combined both our beach and cities products and we now feature accommodation, excursions, transfers and attractions worldwide.

Ã¢â¬ÅâœWith 78% of our overseas programme being three or four star properties, we cater particularly well for the middle market looking for great value.

by Phil Davies