06 November 2008

Brits don't trust brochures - poll

Six out of 10 Brits no longer traditional holiday brochures, according to a poll of 1,250 adults.

The survey, by webTV travel site, Holiday Ã¢â¬â¢09, found over half the people polled would be looking for advice on how to save money and get the best deal on their holiday next year, with 90% doing their research online.

Holiday Ã¢â¬â¢09 editor Ceriann Mullins said: Ã¢â¬ÅâœItÃ¢â¬â¢s clear that following recent events in the industry and the global economy that customers want reassurance from travel companies placing openness, transparency and interactivity higher up their decision making process.Ã¢â¬~

While the majority of respondents said they would be going on a beach holiday next year, over a quarter revealed that UK city breaks are in their plans for 2009 and while a fifth of respondents are planning something more long haul.

The research was carried out online by Opinion Matters at the end of October.

By Bev Fearis

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Your Comments (2)

Consumers are smarter than..

I think that today's internet travel purchasers are a little more willing to do the needed research to truly find unique resorts and services. As well needed "check out" of the reviews than even some travel agents. Many of which would rather just sell the brand name easy to book brand name products. Have a tour company issued "Specialists" banner saying your a pro does not make it so.

By somchit srimoon, Monday, November 10, 2008
Online Travel..just another "brochure"

Sadly the buying public is trusting the internet which should not be trusted. A brochure costs money to produce, internet is almost free! Crooks like "free" and seldom would pay to have a brochure published! We are like sheep to the slaughter. USE A TRAVEL AGENT they have something to lose if they misdirect you!

By Phyllis Kenton Brown, Friday, November 7, 2008