13 November 2008

Ultra-luxury cruise specialist develops online brochure

An ultra-luxury cruise specialist has created a 60-page online brochure covering a range of ocean and river cruise lines.

White Star Cruises, an offshoot of WEXAS, is offering only five and six-star voyages with an average price of Ã&#pound;5,500.

Cruise lines featured include AMA Waterways, Azamara Cruises, Crystal Cruises, Cunard, Hapag Lloyd, Hebridean International Cruises, Oberoi, Oceania Cruises, Orion, Peter Deilmann River Cruises, Sea Cloud, Silversea, The Yachts of Seabourn, SeaDream Yacht Club, Silversea, Sonesta Nile Cruises, Swan Hellenic, Viking River Cruises and Windstar.

The decision to produce the online brochure follows record October sales figures, according to the company.

It provides a double page spread to each cruise line with independent opinion.

A range of ââ¬ËœSignatureââ¬â¢ cruises include chauffeur driven transfers, airport porterage, access to airport VIP lounges as well as hotel stays and excursions. Destinations include Australia, Far East, Alaska, Baltic, European waterways, the Mediterranean, US, Antarctica, Egypt and the Nile.

General manager Scott Anderson said: ââ¬ÅâœThe credit crunch does not appear to be affecting the top-end luxury market where White Star Cruises operate.

ââ¬ÅâœWe believe our new online brochure, which we refer to as the ââ¬ËœCruise Portfolioââ¬â¢, is the most beautifully designed brochure in the industry.

ââ¬ÅâœIt is informative, inspirational and independent. Our unbiased opinion combined with the expertise of our cruise consultants allows clients to make an informed choice.ââ¬~

*The brochure is at: http://www.whitestarcruises.com/brochurerequest.phtml

by Phil Davies 

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