20 November 2008

Nostalgic UK holidays the 2009 credit crunch trend

Holidaymakers plan a return to happy, nostalgic memories of their childhood British breaks to get them through the hard times, according to new research.

Almost half of parents intend taking their children on a domestic seaside break next year in order to re-live their own childhood holiday memories.

This could spark a fashion to go back to the ââ¬Åâœbest of Britishââ¬~ and boost the economy with the country now in recession and improve carbon footprints.

The poll of more than 2,000 people found that in credit crunch Britain, a new generation has rekindled its love affair with the caravan. Rather than jet off abroad, almost two in ten (27%) parents intend to take their children on a drive down memory lane inspired by their own childhood caravan holiday.

Almost a third of parents (29%) plan to take a country cottage holiday to return to their favourite childhood holiday spot.

Paul Havenhand, marketing director of Towergate Bakers Insurance which commissioned the survey, said: ââ¬ÅâœSticking to the best of British is becoming the fashionable thing to do.

ââ¬ÅâœRather than take off abroad, parents are choosing to revisit the places of their childhood in the year ahead so their children can have the same experiences they did.ââ¬~

Top 5 Nostalgia family holidays in 2009:

by Phil Davies 

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• Grandparents also seek nostalgia, says Grand UK
  
  

  It's not just parents who want to go back to the '˜good old days' '✠the grandparents' generation also wants to take sentimental journeys. Agents looking for growth areas in 2009 should take note of the predicted rising demand both for domestic holidays and nostalgia tourism. We have catered for those wanting nostalgic holidays for many years. As an over-55s specialist, we have plenty of demand from our customers wanting to revisit the British seaside resorts they remember from their youth. And they also want to re-live their wartime memories on our holidays such as '˜We'll Meet Again' or '˜Battle of Britain'. Many of our tours take in heritage attractions and we've even got '˜Nostalgic Journeys Through Lakeland'. No one is immune to the economic downturn but we are taking away record numbers of holidaymakers over this coming Christmas. And we hope this trend will continue in 2009, as agents see the grey market and domestic tourism as areas to target. Harold Burke, sales director, Grand UK Holidays

  By Samantha Mayling, Friday, November 21, 2008