07 January 2009

Easycruise signs Amadeus deal

EasyCruise will be bookable on Amadeus in "early 2009" after the cruise operator signed a three-year distribution agreement.

A pilot for the new booking technology is due to start in February.

Paul Ellerby, sales and marketing director UK and US at easyCruise, said: ââ¬ÅâœIn the current economic climate, it is important for cruise lines to reduce costs whilst improving distribution and achieving market share growth.

ââ¬ÅâœWe are confident that Amadeusââ¬â¢ proven Cruise booking solutions will help easyCruise reach its ambitious goals.ââ¬~

This agreement makes Amadeus the only GDS distributing easyCruise content.

Alongside the Amadeus launch, easyCruise plans to actively target travel agent distribution in a bid to spread the balance between industry and direct-consumer bookings.

By Bev Fearis

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