14 January 2009

Lastminute re-designs site to make it more inspirational

Lastminute.com has redesigned its website in a bid to make it more inspirational for customers.

It has moved its search box from its prominent left-hand side position to the right of the page, replacing it with a variety of inspirational tools and features.

The page size has also been widened from 720 to 960 pixels to increase the space for inspirational content and deals.

Moving away from the previous functional layout, the new design was found to be more popular in focus groups and usability testing.

The new look site, which will be fully live within the next few weeks, also features more media space providing more opportunities for companies to advertise on lastminute.com.

Lastminute.com head of site Leah Russell said: ââ¬ÅâœThe focus groups and usability testing showed customers prefer this layout as they fear missing out on inspirational ideas and deals by just using the search box.ââ¬~

By Bev Fearis

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