03 February 2009

Creative India: Few know how to handle a recession

NEW DELHI - ââ¬ÅâœBusiness looks bleak over the next few months,ââ¬~ says Rajeev Kohliââ¬~¨, director of marketing at ââ¬~¨Creative Travel India, but he urges caution in reducing tour and hotel rates.

He adds, ââ¬ÅâœThe last time a global recession happened was in 1929, so I think few of us really know how to react and what to do.

"We on our part in India have taken an initiative to declare 2009 as a Visit India 2009 year.ââ¬~

ââ¬ÅâœWe are also seeing more and more requests from different parts of the world for reduction of rates.

ââ¬ÅâœWe as a destination totally appreciate the need for a price correction. We understand the pain the western economies are going through.

ââ¬ÅâœHaving said this, one does need to understand that even in this bleak economic period, the Indian economy will still grow at a rate of over five percent, which is surpassed only by China.

ââ¬ÅâœHotels in India do not rely solely on foreign incoming travellers and our domestic base is substantial. This makes the case for price reductions a hard one.

ââ¬ÅâœHaving said this, I think our hotels do realise that in the interest of the destination and business in the long run, we do meet the aspirations of our global partners.

ââ¬ÅâœSo, as an industry, we are doing our best to help alleviate the situation,ââ¬~ Kohli added.

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