Frommer's data to appear on sat navs

Provider of digital travel content Frommers Unlimited will be selling its product via car satellite navigation systems this spring.

 

Users of Garmin satnavs and Microsoft Mobile devices will download the Frommers application from the company’s website or insert an SD memory card and receive a wide selection of points of interest, events, hotels, restaurants, shopping and nightlife reviews as they drive through an area.

 

Frommers is the largest publisher of travel guides in the US and its digital media spin-off Frommers Unlimited specialises in providing content to the websites of travel providers such as KLM, British Airways and Hilton Hotels.

 

A spokesman for the company said that in the second stage of the product audio tours would also be developed, allowing the driver to listen to information and reviews about an area being travelled through.

 

All points of interest and events are geocoded to indicate their exact location, so that the sat nav can direct the user directly to a destination.

 

So far the company is offering content for Spain, Portugal, the Uk and Ireland, Scandinavia, Eastern Europe, Greece, Belgium, Netherlands & Luxembourg, Austria, Switzerland, France, Italy, and Germany.