04 March 2009

Nearly half of Brits will spend less on holidays, says online poll

Nearly half of Brits will spend less on their holidays this year, according to a poll of 2,482 people.

The survey, by digital research experts eDigitalResearch and industry trade body IMRG (Interactive Media in Retail Group, found 47% of people are planning to cut their holiday spend.

Over half (57%) of respondents said the economic slowdown will make them more likely to shop online for holidays in 2009, with 58% stating they are primarily influenced by price.

ââ¬ÅâœInterestingly for the travel operators, the index has highlighted that 32% of people will not use a travel agent to research their holiday before buying online," said Michelle Fuller, director of eDigitalResearch.

ââ¬ÅâœHowever, 13% of the respondents do not use the internet at all.

ââ¬ÅâœThe travel sector has undoubtedly witnessed a shift in consumer behaviour driven by making budgets work harder.ââ¬~


By Bev Fearis

• PRINT
• SEND TO A FRIEND
• SHARE

Post your comment

Your Comments

, be the first to post a comment.
Your email:

Your comment title:


Your comment:

Email other comments made to this story

5 characters