17 March 2009
LONDON - About 400 people have stripped off in London in order to win free flights in a stunt organised by Irish carrier Aer Lingus.
The airline had promised two free flights to people willing to strip off at Jubilee Gardens, in the shadow of the London Eye. The participants were given `shamrocks' to protect their modesty.
The airline had hoped to attract 1000 people for the strip-off, but Metropolitan Police told The Daily Telegraph that less than half that number had turned out, despite the unseasonably warm weather.
A spokesman for the airline said some participants had stripped off completely, despite warnings from the police that they would be fined for doing so.
The airline's stunt was to promote new routes from Gatwick Airport to Europe, tying in with it's "no hidden extras" tagline.
Source: The Age
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