26 March 2009

Chippy, DJ and yoga teacher to front VisitBritain's new ad campaign

A fish market trader, a local DJ, a yoga teacher, brewer and a seaside chippy owner will be the face of VisitBritainÃ¢â¬â¢s new advertising campaign.

The new tourism initiative, designed to tie in with British Tourism Week, focuses on characters rather than destinations and attractions to present a flavour of Britain to the rest of the world.

VisitBritain hopes the personalities will become ambassadors for the best of British.

Ã¢â¬ÅâœWe know Britain has an astonishing range of attractions but we also believe that the people of Britain have incredible qualities,Ã¢â¬~ said Mike Bedingfield, Britain marketing director of VisitBritain.

Ã¢â¬ÅâœWe want to give the world a glimpse of the personalities they can meet when they holiday or visit Britain.

Ã¢â¬ÅâœBritain is about so much more than the stereo-typed bowler-hat and Beefeater and we want to show our diverse culture and the incredible people who make visiting Britain such a joy

Ã¢â¬ÅâœWe are very proud of the being British and we believe the world will be fascinated by these five diverse characters.Ã¢â¬~

Five mini documentaries will feature on VisitBritainÃ¢â¬â¢s new video channel www.visitbritain.com/videos along with a range of other British tourism related footage.

By Bev Fearis