24 April 2009

Two Minutes with Marie-Laure Akdag of the Burj Al Arab

THE MOLE: The Burj Al Arab is probably the world’s most photographed hotel, a symbol for Dubai’s wealth. How is it performing?

MARIE-LAURE AKDAG: A lot of people know the picture (of the hotel) but they are not so familiar with what the hotel has to offer. We offer everything from the whole range of full size Hermes products in the bathrooms to our own private beach and what we believe are the highest service standards of any hotel in the world. There are 1,600 staff to look after 202 suites.

TM: All this comes at a price, of course. Has the state of the global economy had an impact on your occupancies?

M-LA: We won’t comprise on our rates but we are value-adding. This year is our 10th anniversary so we have launched our Ultimate Collection, six packages - including two meetings, a wedding and a honeymoon package - that have some wonderful inclusions.

As an example, the three-night Leisure Escape package includes a helicopter scenic tour of Dubai, AED1,000 complimentary shopping voucher, spa treatments, daily breakfasts, a three course dinner in Al Mahara and more.

TM: Is the downturn in Dubai as bad as it’s being reported?

M-LA: Nowhere near. We’re feeling the pinch just like any other city but there’s no doom or gloom. We have run 100 percent occupancy on many days in April.

TM: People’s perception of the Burj Al Arab is that it’s a hotel for adults. Is that true?

M-LA: Not at all. We’re very child friendly. We have small-size robes in the bathrooms for children, and we have a butler who goes around with a trolley full of treats for children, things like balloons and sweets.

TM: Is your Australian market significant?

M-LA: About three percent, mainly from Sydney and Melbourne. But there’s potential there once more people get to know what we offer. Twenty-five percent of our guests are repeaters who have come to love what we offer.