30 April 2009

New Zealand goes to the movies

AUCKLAND - After travelling close to 9,500 kilometres and visiting 55 towns and cities, Tourism New Zealandââ¬â¢s groundbreaking mobile recording studio ends its four-month road trip in Auckland today.

The mobile recording studio has been travelling around New Zealand, heading to Kaitaia in the far north and down to Bluff in the South, recording short video diaries from international visitors.

The video diaries ââ¬' the ultimate in word-of-mouth advertising - are then edited and posted on YouTube by Tourism New Zealand within minutes.

Tourism New Zealand chief executive George Hickton said the project had been a further step into using social marketing and that it had been a successful project.

ââ¬ÅâœWe believe this is a world-first for a tourism organisation, a start-to-finish project to film, edit and publish visitorsââ¬â¢ thoughts about New Zealand direct to the Internet and other potential travellers,ââ¬~ Hickton said.

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