12 May 2009

Business Travel Show drops to two days

The Business Travel Show in London will be reduced from three to two days next year.

The event will be held on February 9-10 at Earls Court 2.

Event director David Chapple said: "Over the last two months we have listened carefully to what buyers and suppliers are experiencing, what they think, and what they want from their trade show.

"It’s become clear that their overriding need at this stage is for an even greater return on investment and an event that continues to provide real value for buyers."

The move down to two days comes with organiser Centaur Exhibitions introducing new initiatives to increase return on investment for exhibitors and to make it easier for companies to participate.

These will include an ‘appointment-led’ exhibitor package and an all-inclusive ‘ready to exhibit’ stand.

The Executive Buyer Programme, launched this year, is also to be developed.

"In 2010, the programme will bring even more corporate travel buyers with an annual spend in excess of £3 million to the show," said Chapple.

"These buyers will be provided with a tailored and packed schedule of appointments, high-level education and exclusive daytime and evening networking events, and a dedicated concierge service to help them plan their visit."