14 May 2009

Sponsors unveiled for British Travel Awards

Thomas Cook, TUI, Advantage, and LowCostTravelGroup are among the sponsors and partners for this year’s British Travel Awards.

The event is being held on November 5 at Battersea Evolution in London in association with headline sponsor Lloyds TSB Cardnet.

Other travel companies sponsoring and partnering this year’s awards include DoSomethingDifferent.com and Attraction Tickets Direct; Training For Travel, AITO, Viking River Cruises, ResortHoppa, P&O Ferries, Avis, Hurtigruten, Voyages of Discovery, Online Travel Training and New Frontiers, The ITT, Global Travel Group, GTA by Travelport, World Travel Market and The Travel Trust Association.

As in previous years, Travelmole will be the official travel industry media partner.

Organisers claim this year’s awards will attract an audience of more than 9 million.

The integrated consumer awareness and vote-incentive campaign planned for the summer is worth upwards of £900,000 via scheduled activity with The Sunday Times, The Sun, News of the World, Sky Travel, CBS Outdoor, Heart FM, Classic FM and LBC 97.3FM as well as direct communications to consumers via TripAdvisor, Consumer Data and Lloyds TSB customers.

This year the votes and Academy Judges’ deliberations on submissions received from ‘of the year’ awards category entrants will be overseen and audited by Deloitte LLP.

CEO Lorraine Barnes Burton said: "This year we have a more diverse range of media partners reaching an enormous consumer and trade audience, and more travel partners and sponsors supporting the awards than ever before.

"Being a brand of excellence in travel that consumers instantly recognise, our sponsors, nominees and eventual winners can make the most of the official BTA status logos to ensure their customers know they are amongst the best in the business."

Nominations are open until June 15 and voting begins on July 1.
Companies wishing to enter the ‘of the year’ categories can download the entry criteria from the website.

Tables and seat reservations can also be made online and you can choose your table position from the interactive seating chart. www.britishtravelawards.com.

By Bev Fearis