13 May 2009

American Airlines features content for first online resource designed for women

Responding to requests from women travelers, American Airlines today unveiled a fresh look to AA.com/women, the airline industry's first online resource specifically designed for millions of female travelers.

AA.com/women specializes in featuring articles about business, family, girlfriend getaways, and more. It has unique offers, destination content, and quick links to travel tips, weather updates, and flight information. The site - though certainly not exclusive to women -also hosts online discussion forums where stories and advice can be swapped within the women's travel community.

The site enhancements also include travel destination videos (London, Shanghai, and St. John U.S. Virgin Islands), new destination content, and - exclusive to AA.com/women readers - gifts and insider tips from travel expert Paula Conway, who exclusively produces "Conway Confidential" information about international and domestic destinations just for American's customers.

Conway Confidential is only available to American's AA.com/women readers; no other airline carries this content. Conway Confidential travel experts focus on those unique opportunities to turn an ordinary trip something special and memorable. Conway Confidential also includes the "Secret Spots & Hidden Gems" exclusive destination video segment, which features select cities around the world and is hosted by Conway.

In addition to the Conway Confidential videos, American has integrated AA.com/women's destination content with other video content and featured destinations. AA.com/women readers can now find the AAdvantage Milestones video on London, the Conway Confidential video on London, and the Conway Confidential content and special offers on London all together.

"As an established leader in welcoming all customers, the enhancements to AA.com/women demonstrate American's continued commitment to women travelers and to improving the overall travel experience," said LeAnn Marchbanks, American's Director of Women's Marketing.