19 May 2009

ECC predicts further growth for Europe cruise industry

Spending by cruise passengers at European ports has increased 69% in the last three years, according to the latest figures from the European Cruise Council (ECC).

In 2008, total passenger onshore spend was Ã¢'š~¬2.7 billion, a 69% increase over 2005.

Last year, 21.7 million passengers visited a European port, 4.7 million joined their cruise in Europe and the industry generated Ã¢'š~¬32.2 billion of goods and services.

ECC chairman and Carnival UK chief executive David Dingle said: Ã¢â¬ÅâœThese latest figures show the cruise industry continues to play a major role in the economy of Europe.

Ã¢â¬ÅâœThe total value of goods and services generated has increased by a staggering 69% in the last three years to more than Ã¢'š~¬32 billion.

Ã¢â¬ÅâœWe have also seen an increase in the amount passengers spend - at turnaround ports itÃ¢â¬â¢s Ã¢'š~¬106 while at ports of call passengers spend on average Ã¢'š~¬57 per visit.

Ã¢â¬ÅâœEurope has acted as a magnet, drawing cruise ships from North America, which together with European fleets has led to a significant increase in the number of passengers joining their cruise from a European port Ã¢â¬' a 68% increase since 2005 to 4.7 million passengers.

Ã¢â¬ÅâœThe European cruise industry contributed Ã¢'š~¬14.2 billion in direct expenditure with cruise lines spending Ã¢'š~¬5.1 billion on services, supplies and equipment.

Ã¢â¬ÅâœDespite the present economic challenges, the ECC anticipates further growth in Europe; not at such a frenetic pace but with the introduction this year of new ships dedicated to the European market we are confident of continued passenger growth.Ã¢â¬~

The ECC commissioned the 2008 economic impact report together with Euroyards, MedCruise and Cruise Europe.

Italy and Greece competed in popularity of destination, with the roles reversed in 2008. Italy took 23% total share and Greece 19.6%; Spain retained its third position with 16.6%.

By Bev Fearis