28 May 2009

Iceland finds all publicity is good publicity

Icelandââ¬â¢s financial difficulties have helped to improve the countryââ¬â¢s image as a tourist destination, according to a new study.

The study, conducted in February by Copenhagen-based communications company Eye for Image, asked people in Denmark, Germany and the UK about their opinions of Iceland as a travel destination.

The results show that interest in visiting the country has actually increased since the global banking crisis hit last autumn.

The survey focused on respondentsââ¬â¢ impressions of the destination and not on the fact that Iceland is now better value for money.

According to the Eye for Image agency, Icelandââ¬â¢s image did not suffer as a result of the financial collapse.

ââ¬ÅâœDespite the negative content of a lot of the news, Iceland is very topical at the moment ââ¬' an opportunity the country needs to seize and direct to its own advantage,ââ¬~ said Eye for Image partner David Hoskin.

According to the survey, the first thing 55% of Britons think about when the word ââ¬ËœIcelandââ¬â¢ is mentioned is nature.

By Bev Fearis

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