04 June 2009

GTA agents sites get makeover

Gullivers Travel Associates has rebranded its retail booking system sites for travel agents, replacing agents.octopustravel.com with TravelCube.

The hotel, ground products and services wholesaler will launch the rebrand tomorrow (Friday) across Europe and Latin America.

GTA’s retail customers in the UK, Germany and Ireland who currently use the company’s Needahotel brand will move to the new TravelCube brand later in the year.

The rebrand will not affect the OctopusTravel.com consumer site. To protect TravelCube’s agents-only status, clients will be required to sign-on from the home page in order to search and book content.

Vice president FIT commercial operations, Europe and Latin Americafor GTA Nigel Horne said: "TravelCube will unify our retail travel agent services under a single international brand identity, creating business synergies that will enable us to further develop our global offering. An example of this is the increasingly flexible access we now."

By Dinah Hatch

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