04 June 2009

Hello to the Homads

Noticed more clients coming in to book their holidays with mum and dad in tow? You’ve been dealing with a new breed of customer - the homad.

According to a survey of 20-somethings by holiday home website Holiday-rentals.co.uk, people are choosing to take a Holiday On Mum and Dad (HOMAD) to save money during the recession because many of them know that they will be picking up the tab.

More than half of the 2500 people surveyed said they are considering a trip with their parents this year with 14% of those saying they have already booked their big family trip.

The poll revealed that three quarters reckon their parents would pay something towards the cost of the holiday, with a lucky 18 per cent of those saying their parents will foot the entire bill.

And 64 per cent admitted they would happily go away with family who offered to pay, even if they couldn’t stand spending a lot of time with them.

Holiday-Rentals.co.uk MD Courtney Wylie said: "As young people suffer in the credit crunch, more 20-somethings than ever are choosing to go on holiday with their folks. Holiday costs can soon add up, but children - of all ages - shouldn’t be embarrassed by turning to their parents for financial help.
"Going away as a larger group can really help to keep the costs down and holidaying with your parents can even help you recreate the fun trips you had as a child."

By Dinah Hatch