25 June 2009

Selling travel in a weak economy

The travel industry faces another challenging year brought on by recessionary economic conditions.

Consumer spending and disposable income is affected by job losses, making consumers nervous about investing in a next vacation.

Companies are seriously limiting business travel in an effort to reduce company expenses in a period of weak revenues.

In spite of general downward trends in the sale of travel products and services, experts believe that a weak economy creates opportunity for growth by stimulating innovative marketing and selling strategies.

The travel industry has proven to be resilient in the past - recovering from the many challenges resulting from safety and security issues, health threats and even recessionary crisis.

Experts believe that the current weak economy is no different.Ã¢â¬~¨

Date and Location

June 30, 2009

FREE Live Webinar 10am Mumbai Time

Event designed for: All Audiences

Interact with our experts!

Moderator: Yeoh Siew Hoon, Producer-WIT-Web in Travel

Speakers

Peggy Esseldeurs, Assistant Director, Travel & Tourism Training, IATA

John Koldowski, Director, Strategic Intelligence Centre, Pacific Asia Travel Association (PATA)

Gary Grieve, Chairman, Chartered Institute of Marketing Travel Industry Group (CIMTIG) and Managing Director of Capela Travel Training

A K Bhatia, Director of Education, Kuoni Academy

How you will benefit

This IATA webinar 'Selling Travel in a Weak Economy' is for travel professionals who want to hear about:

-Finding opportunities to sell travel

-Managing business risks

-Developing new products and selling a specialty

-Marketing travel products and services online

-Innovating to reduce cost

-Maintaining customer loyalty

-Developing new business through social networking

-Increasing visibility through partnerships and branding

-Showing passion for travel

This IATA webinar for travel professionals will focus on surviving and perhaps prospering in a weak economy.

Register Now!

www.ridgebizdev.com/forms/iata3_forward.php?campaign=travelmole2

You cannot attend the live event? Register and receive automatically access to the on-demand version! Available on July 1st.