24 June 2009

No-frills carriers not always cheaper ââ¬' BA

The cost of no-frills carriers’ added extras compared with British Airways’ full service flights is being highlighted online.

BA has introduced a ‘value calculator’ on its website ba.com to enable users to select how they are choosing to travel, be that checking in at the airport or online, selecting a seat 24-hours before they fly, taking a bag, or opting for food and drink on board.

It will then calculate what Ryanair, Easyjet and BA charge in total for those options.

The objective is to allow passengers to check the true cost of Ryanair and Easyjet’s added charges versus the value of BA’s full service.

BA head of UK and Ireland sales Richard Tams said: "It’s been well documented that some of the no-frills carriers charge for a range of ‘extras’ that we consider to be part of our core service, from checking in a bag to food and drinks on board.

"We’re just making these transparent for customers.

"On a round trip customers can be paying up to £375 on Ryanair and £79 on Easyjet for these ‘extras’ in addition to their fare.

"The no frills carriers claim they’re always cheaper. Our calculator shows they are not."

by Phil Davies

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• Smoke and mirrors
  
  

  It is about time that BA started to show up these moonmen for what they are.

  By Nick Holland, Wednesday, June 24, 2009