25 June 2009

Pegasus seals Leonardo visual content partnership

Hotel technology supplier Pegasus Solution has forged a partnership with online visual content firm VFM Leonardo.

The agreement will see Pegasus make use of VFM Leonardo’s VScape digital asset management system and visual content library for more than 90,000 hotels in its online distribution database

The content includes photographs, virtual tours and video.

Pegasus and VFM Leonardo will also offer ContentHub, a tool that enables hotels to seamlessly access, update and manage their images and text through a single interface.

Both the VScape integration and ContentHub will allow visuals and text to be presented consistently to the global distribution systems and Pegasus alternative distribution system customers, which include travel websites, search engines, tour operators and travel consortia.

Pegasus Solutions president, CEO and chairman Mike Kistner said:"Hotels need an arsenal of tools, including visual content, to compete in a market where converting online travel shoppers has become more complex.

"VFM Leonardo has already taken the top spot in the industry for visual content management and distribution, which is why we’ve selected them to further improve the content distribution options for our hotels and for Pegasus-powered travel sites."

VFM Leonardo president and CEO Paolo Boni said: "Better merchandised hotels get more bookings.

"Research actually shows online travel shoppers are 67% more likely to book a hotel that displays virtual tours and a staggering 89% more likely when a hotel displays video.

"We firmly believe we can now better deliver hotel visual content through Pegasus with a complete solution that helps hotels better merchandise online and increase their bookings."