26 June 2009

AirNZ dares to bare

AUCKLAND - Air New Zealand will show safety briefings on its domestic jet services using body-painted staff in a revamped version of its in-flight video.

The new Ã¢â¬ÅâœBare EssentialsÃ¢â¬~ safety video will go live on 737 domestic flights on Monday.

Bare Essentials is a twist in the airlineÃ¢â¬â¢s successful Ã¢â¬ÅâœNothing to HideÃ¢â¬~ ad campaign, which has been viewed by more than two million people on YouTube.

The television commercial features pilots, cabin crew, ground staff and even CEO Rob Fyfe wearing nothing more than body paint.

The campaign is designed to highlight the transparency of Air New ZealandÃ¢â¬â¢s all-inclusive domestic airfares - with the message that, unlike competitor airlines, what you see is what you get.

Air New Zealand general manager marketing Steve Bayliss said, Ã¢â¬ÅâœWe wanted to find a way to deliver these important pre-flight messages to our domestic travellers in a way that was genuine, engaging and fun, while meeting all our CAA and operational guidelines.Ã¢â¬~

To mark the launch of Bare Essentials the airline has launched www.nothingtohide.co.nz, which features the new safety video, a comical bloopers version and the original television advertisements.