01 July 2009

Thomson to launch personalised pre-holiday website for customers

Thomson Holidays will be launching a website at the end of the summer to provide personal pre-departure information for its customers.

Called MyThomson, the site will provide each customer’s holiday details and information in one place.

It will initially only be for Premier customers but will eventually be rolled out to all Thomson online bookers.

Once logged in, customers will be able to view information such as the weather forecast for their holiday destination, directions to the airport from their home (powered by Google Maps) and notifications of road-works en-route, details about the hotel and destination, with links to videos and photos.

The site will also sell extras such as UK airport parking, car hire, holiday insurance and excursions in resort, but only those which relate to the customer’s trip.

"A holiday is something we all look forward to so we wanted to create something that was really engaging," said Jeremy Gidley, CRM general manager, TUI Travel UK.

"The idea behind MyThomson was to offer our customers something that would not only be useful in the run-up to departure, but would also add to the pre holiday excitement.

"Our research showed that online bookers often wanted even more information about their holiday. Thomson’s ‘holiday countdown’ email programme was a great start, but this new personalised website enables the customers to choose what they want to see when they want, and also provides a lot more engaging features and content."

By Bev Fearis