07 July 2009

Tweet, tweet, V Australia calling

BRISBANE - V Australia is firing up on social media, partnering with Twitter and radio station Nova to launch a national campaign for Australians to win a trip to Los Angeles for three days or 4320 minutes of ââ¬Åâœtweetingââ¬~.

The challenge is for a team of three people to fly to LA, take in the sights and delights on the City of Angels for three days non-stop and between the team, tweet every single minute of the 4320 minutes they are in LA.

Virgin Blue Group general manager, marketing, Michelle Lee, said, ââ¬ÅâœFor V Australia, itââ¬â¢s about breaking into new markets, reaching out and speaking to people in a relevant way, be it through newer mediums such as Twitter and You Tube or more traditional channels like print or radio.ââ¬~

V Australia says it has been monitoring Twitter chatter about the airline to gauge feedback and tweak its offering.

The four-week ââ¬Åâœ4320 LAââ¬~ campaign is also aimed at highlighting the accessibility and affordability of Los Angeles as a three day long weekend holiday from Australia.

The 4320 minutes in LA campaign will include on-air challenges for entrants with the winning team of three ââ¬ÅâœV Tweetersââ¬~ departing for LA on July 21.

If they complete the challenge, they each receive a Round the World ticket with V Australia and Virgin Atlantic as a prize.

To check out the V Twitter challenge, log on to www.4320LA.com or www.twitter.com/4320LA

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