20 August 2009

Westinââ¬â¢s dozy survey: Sleep is better than sex

SINGAPORE - Put ââ¬Åâœgreat sexââ¬~ in a headline and you can bet it will grab peopleââ¬â¢s attention.

It certainly worked for Starwood this week with its media release headlined, ââ¬ÅâœA great nightââ¬â¢s sleep trumps great sex in new Westin Hotels sleep studyââ¬~.

Predictably, the survey was swooped on and reported extensively by mainsteam media and travel trade news sites.

According to the release, more than half of the Asian respondents (52%) preferred a good nightââ¬â¢s sleep to a great nightââ¬â¢s sex.

Presumably, the other 48% of respondents preferred great sex to a good nightââ¬â¢s sleep.

Or maybe they enjoyed both ââ¬' a good nightââ¬â¢s sleep after great sex.

Weââ¬â¢ll never know because this question didnââ¬â¢t appear to be part of the study.

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