28 August 2009

Spanish chain signs for dynamic packaging

Dynamic package booking with Spanish chain Lopespan Hotel Group is being made available through a white label deal with Expedia Affiliate Network.

The partnership will give users booking Lopesan properties access to Expedia’s flight and car hire offering through a white label site, allowing them to create dynamically packaged holidays at 21 properties in Fuerteventura, Gran Canaria, Germany, Austria and the Dominican Republic.

The packaging option will be available to users booking through www.lopesanhotels.com and www.ifahotels.com in the UK, Spain, Germany, Italy and the US.

The chain’s D.Francisco López said: "Forty percent of our hotel guests have purchased their stay as part of a package holiday through an alternative distribution channel and so it was important for us to find a way to bring these customers to our site.

"It was a natural progression for us to find a partner that could develop a bespoke white label solution that would enable us to offer customers a packaging option as well as maximise all revenue opportunities of our website."

EAN southern European head of business development Ross Tulloch said: "They have identified an area that has historically kept customers from booking through their site and have sought a solution that will not only bring them incremental customers but will also increase their revenue.

"We have built a solution that is totally focused on their customers needs, is easy to integrate and functional."

by Phil Davies